Insight 2 Flight
Front-end (insight) to execution (flight).
Marketing Strategy, Brand, Innovation, and Customer Experience (CX) consulting.
Insight 2 Flight Services
Marketing and Brand Strategy
Market analysis, strategic targeting and positioning, brand audits, brand strategy (ID, refresh, positioning), and planning.
Jobs-to-be-done analysis, ideation session facilitation, innovation process (stage-gate (R) or similar) management, qualitative and quantitative validation via end-user/customer research.
Customer Experience (CX)
Customer/consumer understanding, research (qualitative and quantitative), customer experience initiatives (customer journey mapping, pain-point analysis, jobs-to-be-done analysis).
About: Gokce D Sezgin, Owner
(Pronounce my name: "Go-chay")
If you are a functional leader, owner of a business, or an executive, you likely know that no single approach is the right one for every business, every initiative or every objective you try to achieve. Due to my extensive experience in multiple industries and business scenarios, I take pride in finding what works best for you.
Earlier in my career, I was classically trained in marketing and business management in global multinationals like Unilever and Philips Consumer Lifestyle. Later on, I decided to leave the larger corporations behind in order to diversify my experience and learned a great deal about how to manage and scale smaller businesses. I made things happen with limited resources. Since 2015, I have also been enjoying sharing these experiences with learning-focused minds, as an adjunct instructor of Marketing Management, New Product Innovation, and Strategic Brand Management courses at Syracuse University and the University of Connecticut MBA programs.
I love what I do: making things happen from strategy (insight) to execution (flight). And I look forward to helping you achieve your objectives.
View more about my background on LinkedIn (link below) and read what my colleagues and clients have said about me.
What People Say About Me
Gokce brought strategic and innovative solutions to our complex business, while always keeping a consumer-centric mindset.
Gokce is very inquisitive and listens very intently to transform ideas and concepts into strategic frameworks for action. She is a fun, energetic person who is always willing to challenge the status quo and make teams perform better.
Katie Eaton - Sr. Director Retail Development and Omnichannel marketing at Major League Soccer
Matt Morgan - CEO, Vertava Health
Gokce's approach to Marketing is consumer-centric, focused upon both near-term and long-term results, and customer-oriented. She goes above and beyond to make what needs to happen come to fruition.
Lisa Phelan - Founder of F'inn
Three words I would use to describe Gokce, as a leader... 1) Organized 2) Resourceful 3) Optimistic.
Tito Fajardo - Sr. Market Research Manager at Nalproprion Pharmaceuticals
Gokce understands what it takes to develop brands while creatively optimizing multiple consumer touch points. Just ridiculously efficient, amazing team builder and all around wonderful marketing partner.
Pierre Soulier - VP Sales at IMUSA
Gokce is a solid marketer with a keen understanding of the customer and their needs - always striving to understand the customer better and leverage insights into meaningful product deliveries.